Saturday, November 26, 2016

Marketing - Sales



after sales serviceService that continues after the sale of a product (maintenance, etc.)
agentPerson or company that acts for another and provides a specified service.
B2B e-commerceBusiness to business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.
B2C e-commerceBusiness to consumer e-commerce :
online sale of goods and services directly to consumers.
benchmarkingComparing one's products to those of  competitors in order to improve quality and performance.
buyer1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company.
cash refund offerOffer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer.
chain storeTwo or more shops or outlets that have the same owner and sell similar lines of merchandise.
clientA person who buys services or advice from a lawyer, an accountant or other professional.
closeFinalize a sale or deal.
convenience storeSmall shop located near a residential area that opens long hours, seven days a week.
couponCertificate that gives customers a saving when they purchase a specific product.
dealA business transaction.
department storeA large shop or store that carries a wide variety of product lines.
direct investmentEntering a foreign market by setting up assembly or manufacturing facilities in that country.
discountA reduction in price.
e-commerceBuying and selling by electronic means, primarily on the internet.
e-marketingPromotion of products and services over the internet.
extranetNetwork that connects a company with its suppliers and distributors
follow-upMaintain contact after the sale to ensure customer satisfaction.
franchiseAssociation between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
guaranteeA promise that product will be repaired or replaced if faulty.
intranetA network that connects people to each other within a company.
joint ventureA way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
market leaderThe company with the largest market share in an industry.
mark upPercentage of the price added to the cost to reach a selling price.
opinion leaderPerson with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others.
packagingDesigning and producing the container or wrapper for a product.
product lineA group of products that are closely related.
prospectA potential customer.
representativeA person who represents and sells for a company.
retailTo sell in small quantities, as in a shop, directly to customers.
shopping centreGroup of shops developed and managed as a unit.
telephone marketingUsing the telephone to sell directly to customers.
trade fairAn exhibition at which companies in a specific industry can show or demonstrate their products.
viral marketingThe internet version of word-of-mouth marketing - email messages that customers pass on to friends.
wholesaleTo sell goods and services to those buying for resale (e.g. a shop) or for business use.

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